Ep 101 - Protecting My Mental Health as an Entrepreneur - Part 2

27 June 2023

In this episode, we continue to deep dive into the second and final part of the Protecting My Mental Health as an Entrepreneur series. Trish shares the nitty-gritty details - personally and professionally - that has taken years and multiple trials of trial and error to reach this stage. Find out the tasks that are kept (and automated!), delegated, and deleted to ensure the wheels are turning - while not impacting profit and impact.

Needing inspiration to find a suitable Operations Manager? Check out Ots Get Paid very own version of the job description here!

Ep 100 - Protecting My Mental Health as an Entrepreneur

20 June 2023

Today, we are getting deep and personal.

Those in the growth and scale phase know we preach mastery! (Don’t know where you land in your business development? Take our quiz!)

And yet. What if your day-to-day just isn’t matching your mental health needs? Sometimes we wait it out. Other times, we need to make changes to protect our mental health as OT entrepreneurs. #dopamine

Trish goes deep in Part 1 of this two-part series, sharing some of the changes she’s implementing in her business to support her need for more joy.

And, exactly what she’s put into place for more flow and a “connection injection!”

If you want to see behind the scenes, for inspiration on how to protect your mental health, then this is the episode for you.

Ep 99 - Unraveling the Distinctions in Supporting Roles: VAs, Assistants and Managers

13 June 2023

Today, we have a special treat in store for all of you who find yourselves slightly confused when it comes to VAs, assistants, and managers. Let's face it, keeping these roles straight can be a real challenge!

This fantastic question recently landed in our inbox, and I thought, “Let's dive into this topic and continue the dialogue." So consider today's episode, part two if you will, where we'll continue the conversation and help you navigate the hiring process for roles beyond being a therapist.

We're taking a closer look at how to understand your business needs, shedding light on the differences between these roles, and most importantly, guiding you in making those crucial distinctions for your own business.

Episode “Ah Ha” Moments…

🎯Understand Your Business Needs

Picture this: You're at a crossroads in your business, unsure of where to focus your efforts. We've got the perfect quiz that will help you determine your current stage of business. This quiz is like your business's personal GPS, guiding you to the right path with tailored advice. Take the "Get Paid" quiz HERE!

🎯 Assessing Your Business Needs

We've all been there, overwhelmed by a never-ending to-do list. By categorizing your tasks into marketing, sales, operations, finance, and fulfillment, you can easily identify areas that require extra support. Learn how to outsource like a pro!

🎯 Differentiating Between a VA, an Assistant, and a Manager

The classic conundrum: VA, assistant, or manager? They might sound similar, but trust us, there are crucial differences. We'll take a closer look of their responsibilities, empowering you to choose the perfect role for your business.

🎯 Establishing KPIs and Accountability

KPIs? Accountability? It's time to put on your detective hat and measure success! By defining key performance indicators for your assistants and managers, you can track their progress and ensure they're contributing to your company's overall success.

By understanding your business needs, assessing them with precision, differentiating between these roles, and establishing KPIs, you'll be well on your way to building a dream team that supports your business growth and takes you to new heights! No more confusion, just clarity and confidence moving forward!

Remember, when it comes to VAs, assistants, and managers, understanding their unique contributions is like having a secret weapon in your business arsenal.

Don't forget to follow, leave a review, and share this episode with your fellow OT entrepreneurs.

E98- Elevate Your OT Business with an Operations Manager

6 June 2023

Get ready because today we have a special treat for you. Drumroll, please! It's time to meet the smarts behind OTs Get Paid operations—our very own Operations Manager!

In this episode, we're revealing how this right hand role can revolutionize your business's profitability, goal clarity, and overall effectiveness, leaving you with with the ability to focus on what you do best - being a true visionary of your biz. 

We're no strangers to the overwhelming chaos of never-ending tasks. But these unsung, behind the scenes task of the Ops Manager, can take your chaotic to-do list and transform it into a seamlessly efficient machine, helping to turn your OT business dreams into a reality.

Here’s just a few Invaluable insights we cover to supercharge your OT business success:

✅ Effective delegation is the magic wand of a well-functioning business. We're breaking down those overwhelming tasks of running an OT business into manageable categories: marketing, finance, sales, fulfillment, and operations, giving you practical strategies that will empower your team and create a culture of trust and collaboration!

✅ Finding the perfect operations manager is like finding a unicorn—a game-changer in every sense. We're unpacking the essential qualities and skills to look for when you're on the hunt for this strategic partner.

With the right tools, mindset, and the magic touch of an operations manager, running a successful OT business is well within your reach. 

Don't forget to follow, leave a review, and share this episode with your fellow OT entrepreneurs. 

Want to see the job description for help in Operations? Click here to see the one we use in OTs Get Paid.

Ep 97 - A Guide To Using Video For Small Business Marketing Success

30 May 2023

In this episode, we dive into the incredible power of video for OT businesses and how it can revolutionize your sales and marketing efforts.

Join us as we welcome special guests Brooke and Stephen Herrera, the masterminds behind Be Well Creative, who bring their expertise in video production to the forefront.

Discover why a strong video presence on platforms like TikTok and YouTube is essential for your OT business, as this dynamic duo share remarkable insights and real-life examples that will transform your marketing strategies.

Their journey serves as a beacon of inspiration, emphasizing the importance of planning and goal-setting for sustainable growth.

💡Key Takeaways💡

✅ Explore the endless possibilities that video offers for your OT business, as we shed light on the remarkable benefits and how you can maximize its impact.

✅ Gain insights into crafting impactful video content. Define your target audience, establish clear goals, and track metrics for success that align with your business objectives.

✅ Learn why prioritizing customer satisfaction is a smart strategy, promoting long-term loyalty and resilience during uncertain times.

✅ Leave a lasting impression and build meaningful connections by diversifying your communication channels beyond social media and email.

… and so much more!

Tune in to this power-packed episode and take your OT business to new heights with the magic of video and unlock the secrets to video marketing success!

Don't forget to subscribe, leave a review, and share this episode with fellow entrepreneurs. Let's revolutionize small business marketing together! 🚀✨

Ep 96 - Catapult Your Marketing With A Referral Program

23 May 2023

Are you ready to unlock the secret weapon that can take your occupational therapy business to new heights? It's time to dive into the power of referral programs in this episode of the OT's Get Paid Podcast!💥

Together, we're about to revolutionize your marketing efforts by leveraging your loyal fans and turning them into your most valuable marketing assets. Exciting, right?

Picture this… your clients raving about your exceptional services and products, eagerly sharing your brand with their network, and bringing in a steady stream of new clients.

It's not just a dream—it can become your reality with a well-crafted referral program where you’ll…

✅ Save time and money on marketing efforts.

✅ Experience higher conversion rates and increased customer loyalty.

✅ Watch your business grow while focusing on what matters most - helping others.

It isn’t just about client acquisition; it's about building a community of passionate supporters who genuinely want to see you succeed.

So are you ready to witness your business soar to new heights, leaving your competitors in awe? It's time to make things happen, unleash the full potential of your business, and achieve the financial freedom you deserve!

Tap into the incredible potential of referral programs and pave the way for your success. Let's make it happen together!

🎯 More leads, higher conversions, and increased customer retention await! 🎯

E95 - A Conversation About Burnout with Carlyn Neek

16 May 2023 

Are you feeling burnt out? Well, you're not alone! In this episode, we tackle the topic of burnout with the amazing Carlyn Neek, a fellow OT and podcaster and only return guest to date! We've discussed burnout before in our Productivity Series, but this time we’re going even deeper.

Burnout isn’t just an individual problem—it's a systemic issue and we're here to share practical insights and spark change as we…

👉 Explore the secrets of finding harmony, breaking free from the chains of overwork, and ditching that addictive social media cycle.

👉 Inspire you to challenge the myth of "having it all" and embrace the present moment instead of chasing elusive goals.

👉 Share our personal experiences and discuss the transition from being told "you can be anything" to feeling the burden of having to be everything.

👉 Delve into the unique challenges faced by female entrepreneurs in the occupational therapy community and debunk the idea that we have to do it all alone.

👉 Explore how organizational factors contribute to burnout, discussing the impact of the COVID-19 pandemic on healthcare workers.

… and so much more!!

Remember, burnout doesn't define you. It's a call to revolutionize the way we work and live. Together, let's educate ourselves on burnout and create a life of fulfillment. Get ready to thrive in order to become a Paid Peep who gains increased clarity and impact in your OT business. 

Ways to Connect with Carlyn Neek:

➡️ Listen to The Brave OT Podcast

Ways To Connect and Stay Up to Date on OT’s Get Paid:

➡️ Checkout all the Podcast Resources HERE

➡️ Visit my Website or book a Discovery Call

➡️ Follow me on Instagram

➡️ Join the OTs Get Paid Facebook Group

E94 -  Free Marketing Strategies for Fast Results

9 May 2023

Ready to bring more customers to your OT business without breaking the bank and with more speed? Well, you're in luck because this week’s podcast episode is your free ticket to fast and free marketing strategies that will help you level up as an OT entrepreneur.

Why is this so important?

At OTs Get Paid we do things a bit differently than your average business coaching company.

Our entire focus is based on our 3 Pillars: Increasing Profit, Clarity and Impact and the steps OT entrepreneurs - the Road Map - need to take to become Get Paid Peeps.

We are in the results business. And, we want you to be able to leverage free and fast marketing strategies that work.

That’s why this episode focusses on moving from planting seeds through referrals and word of mouth, to being able to bring paying clients to your door with greater ease.

Here's what's in store:

✅ Discover 9 marketing strategies that won't cost you a dime! We're talking public speaking, social media marketing, email campaigns, community outreach and so much more. Because you don't need to spend your hard-earned cash on ads to make your business grow!

✅ Get ready to become a goal-getter and make success your new best friend as we break down the path to a well-executed marketing plan, using 3 essential steps, to ensure your business goals are fully realized.

✅ As an added bonus, I’m also spilling my personal marketing habits to success, like the pros and cons of offering paid vs. free lead magnets and using the "Here Kitty Kitty" approach to sales. #Purrfect

Let's focus on creating a marketing plan that will help you bring ideal clients to your biz. Because it's time to make those business goals a reality, and with these free marketing strategies that equal fast results, you'll be creating the growth that you want for your business and your community. 

Ways To Connect and Stay Up to Date on OT’s Get Paid:

➡️ Checkout all the Podcast Resources HERE

➡️ Visit my Website or book a Discovery Call

➡️ Follow me on Instagram 

➡️ Join the OTs Get Paid Facebook Group

Ep 93 - Create a Moat, Not Just a Niche, to Ensure Long-Term Success with Corey Hiben

2 May 2023

Today we're talking about all things niche!

Many of my clients who are on the Road to 100K, are starting to feel the pressure of competition. 

One of them said, "Trish, you're never going to believe it. Somebody just opened a pelvic health clinic down the street from me in my town. Oh no!" 

Is this the time to flip out and feel like your new biz is doomed to fail? 

The answer is in niching down.
And, before you think “not another discussion about niche,” our next guest might surprise you.
He's all about building a moat around your niche. 

Which is a new way of thinking about your competition. 

Today, our guest is Corey Hiben, an OT and marketing and business expert. In his work and on his podcast “The Health Hustle,” he talks to all sorts of health and fitness experts and has learned some valuable lessons along the way. 

On today’s episode, we jump further into:

• 3 key factors to building a “moat” around your niche and how crucial  it is when it comes to setting yourself apart from the competition 
• Corey’s experience building a strong community and network
• Just how important consistency, trust, and community are in establishing SUCCESS in your business

Can’t wait for you to hear just what all Corey has to share with you today! 

Where you can find more on Corey Hiben:

• Check out his Website
• Find him on Instagram and Facebook 
• On LinkedIn

Ep 92 - Prioritizing Sustainable Growth Over Comparisons In Business

25 April 2023

I recently heard from a prior client and she shared with me that she’s been comparing the growth of her business to others. 😩 This is SUCH an important topic, I just knew I had to bring it to the mic.

In today’s episode, I’m talking about overcoming the pressure of comparing your business growth to the growth of others. WHY? Because we need to prioritize sustainable growth in our business over our rate of growth. Let’s ditch the comparison game altogether. It’s wrecking your confidence in the process, and that is NOT the goal here!

⭐️ The key factors that can press the pause button on your business

⭐️ How to bounce back from a season of being stuck

⭐️ The key to creating a foundation for sustainable growth.

We are breaking it down even further…

Factors that affect business growth →

• Time off, losing team members or having the wrong team member, and working hours
• Time and money (our main assets!) and when to pull the lever to help your business
• Business systems and how to tweak, analyze or improve to give you that jumpstart after a slow season.

When in doubt, always return to your WHY!

It’s time to drop the hustle and grind culture. Business is not linear, and business should not be rushed! Listen in as I unpack all the tangible tips to create sustainable business growth.

I want your business to withstand the test of time!

Ep 91 - Small Business, Big Support: How Having A Strong Network Can Help Your Business Thrive

18 April 2023

In today’s episode, we are chatting with the QUEEN of networking, Rachel Lawrence. She’s one of our 100K Club Mastermind members and a Pediatric OT business owner! One of the biggest transformations Rachel had in her business was when she stopped going at things alone and adopted a community. This was a GAME CHANGER for Rachel’s life and her business. Sit back as we dive into the juicy details of how to create community and watch that revenue number soar as a result.

If you ever feel like this journey of entrepreneurship is a solo act, or like you want to find your support system or join that group, but have ZERO TIME, then this episode is for YOU!

We dive into:

▶️Rachel’s background and her therapeutic gym, Parallel Play (a seriously cool niche!)

▶️How she went from feeling like a solopreneur → having an amazing network of support

▶️The 5 BENEFITS to having a network of support

...And much, MUCH more!

Because life and business are NOT meant to be done alone!

Ready to up-level your business and go from mehh to THRIVING? You’re one step away. Listen in for quick, easy actionable tips!

Where you can find more on Rachel Lawrence:

Website: https://parallelplay.today

E90 - Maximizing Your Earnings: Achieving 100K+ with a 40-Hour Workweek 

11 April 2023

Are you exhausted from working well above 40 hours per week in your business?

Are you frustrated because the hours you pour into your business doesn’t seem to coordinate to the number in your bank account?

Does making 100k in revenue without being a slave to a 60 hour work week sound like a far off dream?

…Then today’s episode is for you my friend!

I’m diving into the HOW of achieving 100k+ per year while avoiding working so many hours you feel dead by the end of the week!

Here’s the blueprint:

➡️ Operating in your zone of genius

➡️ Performing a time audit

➡️ Next steps you can take to achieve your MUCH deserved income

Guess what…

You don’t have to spend every hour of every day on your business to be successful!

So get comfy, grab a pen and paper, and let me help you strategize how to get you to the six figure club!

To find out more information, check out our resources here.

Ep 89 - Breaking the Shame Barrier: Overcoming Entrepreneurial Challenges

04 April 2023

I interrupted my regularly scheduled programming to talk about shame and the role it plays in entrepreneurship.

This is SO important to me! This episode is jam- packed with tangible tips and an exercise that’s so good you’re going to want to grab a pen and paper. To give you a quick peek, here’s what you can expect...

✅Shame & Failure… Why we feel it and why we need to lean into it

✅Perfectionism... Why we should not demand it of others or ourselves

✅Empathy… And how to find your people!

We are also diving into ways to stay connected with other like-minded OTs on this marathon journey that is entrepreneurship!

I hope this self-love pep talk gives you a solid reminder you are never FAILING when you are TRYING!

Ep 88 - Unpacking The Loop: Reaching 100k With A Clarity Coaching Call With Kristin Nuckols

28 March  2023

We’ve hit record on a coaching call today, so you can hear what happens “behind the scenes” with our clients.

Listen up as we unpack the Loop to 100K, which is one of the frameworks we use to guide our Peeps to $100K a year.

A little bit about my guest:

👉Kristin Nuckols is an OT leader and educator.

👉She has a passion for providing accessible intervention to patients with neurological conditions

👉She has experience in clinical practice, academic research at Harvard, private practice.

👉She is the co-founder of Imago Rehab, a home-based, stroke focused OT group.

(Ironically, in our chat together we came to realize we both lived in Boston and about a kilometer away from each other and both named our sons Charles after the river! Small world!)

We dig into:

☑️Kristin’s current marketing and sales strategies

☑️What is working - and what isn’t

☑️How to refocus her time and efforts to bring in more clients. Which means more success for business!

There is so much to unpack in this episode!

Where to find Kristen Nuckols and Imago Rehab:

Website: www.imagorehab.com

Instagram: Imago Rehab (@imagorehab) • Instagram photos and videos

Facebook:  Imago Rehab | Facebook

Ep 87 - Building Wealth Through Multiple Income Streams as an OT with Dr Tomeico Faison

21 March 2023

Today I spoke with Dr. Tomeico Faison, and she really blew me away in this conversation!

Do you think Occupational Therapists can only make money one way?...

Do you think creating wealth means starting one business and paying yourself a small salary?

 …Then you need to listen to this!

Dr. Faison shows us that creating wealth is absolutely possible regardless of background, education, familiarity or funds, and that you don’t have to have every step mastered or completely thought out before you get started.

We go over:

➡️Her background and how she was destined for entrepreneurship

➡️The many hats she wears

➡️How she created wealth and built several streams of income both in and out of OT

➡️That it is OKAY to want to make as much money as possible, when the goal is to give back to the community

 And much more.

 She is a WEALTH of knowledge, (pun totally intended.)

 Where you can find more from Dr. Tomeico Faison:

•       LinkedIn: Dr. Tomeico Faison | LinkedIn
•       Facebook: Tomeico Faison, Wealthy Woman | Facebook
•       Website: www.tomeicofaison.com

And to stay up to date with OTs Get Paid:

•       Catch up on all my podcast episodes here
•       Checkout all the podcast resources here

●     Visit my website!

E86 - Embracing the Power of Small Wins: Champagne Moments with Kelly Beins

14 March 2023

Why is it so important to celebrate small wins? Join me and Kelly Beins, another OT entrepreneur for our candid conversation. Real talk: Kelly is my bestie - we met over 31 years ago on our first day of OT school. And, we have these calls as part of our regular communication. This time, we hit record so you could listen in and see that even without a perfect and proper agenda, celebration with connection has true value as a stressed out and often lonely OT business owner.

If you like this week's episode, please share the love with a friend.

Podcast resources and links: http://www.trishwilliamsconsulting.ca/podcast-resources

E85 -  Increase Your Profit: Strategies for Marketing and Sales in a Cash-Based Practice with Dr Brenda Heinecke, DPT

7 March 2023

“How do I move from insurance to cash-based clients?"

This question is asked regularly by Paid Peeps, and today we are exploring the importance of sales and marketing strategies for cash-based practices and discuss some effective techniques that can help these practices thrive.

Think it’s all fancy tips and tricks?

You might be surprised at how simple this shift can be - and how OTs are especially primed for this occupation-based messaging.

If you like this week's episode, please share the love with a friend.

Podcast resources and links: http://www.trishwilliamsconsulting.ca/podcast-resources